What we have learned
Through our experience, donors contribute because:
- they know and want to support you
- your nonprofit resonates with them
- they’re amazed by your fundraising efforts or the event you’re tackling
- they can see the direct impact their donation makes
With this research, we have found there are steps you can follow that contribute to successful fundraising.
The essentials for successful fundraising
Tell your story. Not sure how to start? Try answering these questions in your personal message on your fundraising page:
- Why are you fundraising?
- Why is this cause important to you?
- What impact will each donation make? (eg $10 feeds a child for a week)
Set a fundraising goal. Donors want to see their friend succeed. In fact, some will donate again if they know their friend is close to their goal.
1. Set a fundraising target when editing your fundraising page
2. Give updates on the status of your fundraising goal
3. Raise your goal once you reach it. Then update your donors again
Add a picture. Add an image that speaks to your donors, eg photo of you in your event, or who or what donations are helping.
Tell your contacts. Share your fundraising page with family, friends, colleagues, parishioners, or anyone in your community. Firstgiving provides email templates you can use in your account.
Thank your donors. Firstgiving automatically emails a “thank you” message to your donors. When editing your fundraising page, personalize it. Tell donors what it means to you or how their donation is helping your nonprofit.
Keep sharing. Send updates on your fundraising, life, or training. Sharing your stories about challenges and achieving milestones makes donors feel a part of your fundraising efforts. Firstgiving provides an email template you can use in your account. Who knows - you may inspire some donors to join or advocate for your efforts.
You can also try some of these other fundraising ideas.
Talk about your fundraising efforts on your blog. A blog is an online journal. This is a great place to update donors on your progress and a subtle way to tell blog visitor’s that you are accepting donations for a great cause. Be sure to add a widget or link to your fundraising page.
Link to or add your page to your social media sites.
- On Facebook? We are too. Talk about and add your fundraising page to your profile via our application and then join our group.
- On MySpace? Talk about your fundraising page and add a badge to your space, then become our friend.
- On Twitter? Tweet about your fundraising efforts and link to your fundraising page, then follow us.
- On other social networking sites? Talk about your fundraising efforts and link to your fundraising page.
Celebrate your birthday. Ask friends to make a donation to your fundraising page in lieu of presents.
Offer your services. In exchange for a donation to your fundraising page, you could:
- Babysit
- Drive a friend to the airport
- Rake leaves, shovel snow or cut the grass
Throw a party. Get your family and friends in on it and divvy up the tasks.
- Set a date.
- Ask your favorite restaurant, bar, or coffee shop to donate some space.
- Have guests RSVP via making a donation to your Firstgiving page, this way you don’t have to collect donations at the door and you will have an attendance list
- Host a raffle. Ask local business to donate products, services or gift certificates that you can raffle off at your party. Use your fundraising page as a way to collect money for raffle tickets.
Do you have a fundraising tip that has helped you?
Please share by leaving a comment below.
